2019
First version built with a regional FMCG distributor who was tired of closing the day on paper.
About us
We build the system we wished every distributor had.
SmartSaleTracker started with a simple observation: the companies that move physical goods were running on tools designed for someone else. We built a distribution operating system instead.
Why we exist
Sales, stock, and cash are the same story. Split them across a CRM, a spreadsheet, and an accounting package, and you spend the month reconciling instead of selling. We put the story back together.
Our customers are distributors, wholesalers, and ambitious regional brands. They need software that understands beats, credit limits, van loads, and collection runs — not just “deals in a pipeline.”
Visibility
If it happened in the field today, it should be on a dashboard today.
Control
Credit, stock, and attendance are rules — not rumors.
Speed
Orders should move as fast as the van does.
Respect
We design for operators, not for slide decks.
Field-first
Mobile capture is not a companion app. It is how the system gets its data.
Still independent
We stay close to operators. Product decisions come from loading docks and morning huddles, not from a generic SaaS playbook.
Ready when you are
Put every sale, stock movement, and collection on one screen.
See how SmartSaleTracker replaces spreadsheets, scattered chats, and guesswork with a live operating system for distribution.